What is a shoe?
Is it the sum of its parts, or the parts of the sum?
The Air Jordan III is my favorite shoe ever. The elephant print, tumbled leather, visible heel air, "nike air" lo...
The "Nike Air" logo was a mainstay on all Air Jordan III shoes pre-2001. But things have changed.
Now featured on the heel of the Air Jordan III is the jumpman insignia. An omnipresent sign of the times.
Jordan Brand may still be under Nike, but it is still its own brand. So wouldn't it make sense to feature the emblem that everyone recognizes the brand with?
Nostalgia can only take you so far.
What would you rather have, a "Nike Air" logo or no Jordan III at all?
A modern marvel in it's own rights not confined by it's parts, but embraced for it's sum.
Thursday, July 3, 2008
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